The Logic of Indian television ads (Part-2)
As a reader, you may feel that the image at the top and the title are irrelevant to each other. It is not. At the end of this post, you will find them relevant and I assure you that.
"Feminism" is a wonderful term that sadly gets abused by people for whom it is defined. It makes them stand out whenever unethically suppressed. There have been several incidences where the oppressed have broken out in flying colors after wearing out their souls and made the world realize the actual feminism.
Is it the same today?. Not exactly. Women have started to manipulate the term and indulge themselves in all sorts of ill-social behavior with a feminist banner in front of them. Whenever they are questioned upon their acts by the same or opposite gender, this banner shields them and is often let go in the name of their right to speak.
How often do we see women getting offended for speaking about them? Quite a lot, right?. The funny thing is that when a woman speaks something in public that should not have been, it is not made a big issue. It is the exact opposite for the other gender.
In fact, it is utterly misunderstood that feminism is this cheap. The reason behind this is that they have a solid defense, solid than Pujara's defense, "Gender =ity". They are ever-ready to get offended, just like Virat waiting for a half-volley (#WTC effect).
The reason for myself dragging feminism into this topic is an advertisement that was so triggering and demeaning to the male community. It is common for companies to think out of the box to make people feel their presence in the market, but this has crossed the limit. If you wonder about how an ad could be so offensive, continue reading as I explain it.
It is an ad for a website that buys and sells used cars. There have been a set of ads made by this company to explain their service to the customers. But in recent times, they have incorporated a new concept of two women comparing cars with men.
The ad features two women talking about the website and the features that it offers. In one such ad, one of the women says that cars keep coming as you keep scrolling on that website. The other woman replies that it would be so good to have a website in the name of husbands 24 to find men just like you find cars. (#Feminism)
In another ad, the same women say that the particular website provides an option of returning the cars after 7 days of use. They also say that it would be a great feature to add to their husbands 24 website. Yet again, #Feminism.
If you are not offended by reading the aforementioned ads, this may be the moment. Their most recent ad once again features the same women, this time crossing their limits.
They say that the website that they are advertising gives a clear view of the cars from every possible angle. It doesn't stop there. They say that it would be nice to have different views of a man for them to zoom in and find the features they are looking for. (#Metoo).
These advertisements are a classic example of how socially irresponsible are today's creators and a complete misuse of creative liberty. Not to forget that it is also the responsibility of the people featuring in the ads. This incident is no different from a controversial film issue where the actor faces criticism more than the writer or director.
Will all the so-called feminists and madhar sangams tolerate if the same ad is shot with two men talking about looking at the features of a woman from different angles as they explained in theirs?.
View the ads using the following link.
Comments
Post a Comment